Lifecycle & Growth Marketing Manager
Cloudtalk
| Company | Cloudtalk |
| Category | Uncategorised |
| Location | Czechia |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 28 Jul 2026 |
| Last verified | 2 Aug 2026 |
| Source | Employer ATS (workable) |
Description
🌍 Global SaaS Scale-up | Series B 💡 Personalised 1:1 Coaching 💰€3,300 - €4,200 gross/month (CZK 80k - 100k gross/month) The Role CloudTalk is building the next generation of AI-powered business communication . Our product is getting stronger every quarter. The gap we're closing now is the distance between a compelling product story and the conversion moment — the point where the right person, reading the right message at the right time, takes action. This role owns that gap. You will report directly to the Director of Product Marketing and work from CloudTalk's positioning and messaging as your source of truth. Your job is to translate strategy into copy, copy into campaigns, and campaigns into measurable funnel outcomes, and to do it with speed, structure, and a relentless focus on what actually moves the number. The role operates on three tracks simultaneously. The first is always-on : building and maintaining the conversion systems that compound over time — lifecycle campaigns, activation flows, onboarding sequences — monitoring their performance and raising the floor continuously. The second is directional : when the company sets a step-change goal, you run the experiments and targeted fixes needed to reach that next level. The third is launch activation : when PMM kicks off a product or feature launch, you are deployed to build the funnel structures that make it land — the campaigns, sequences, and conversion surfaces that turn launch momentum into measurable adoption and pipeline. All three tracks can be live at the same time, and knowing how to balance them is part of the job What You Will Own Always-on conversion infrastructure The lifecycle and activation systems running in the background — onboarding flows, trial nurture, re-engagement. You build them, monitor them on a regular cadence, and fix degradation before it becomes a problem. These are compounding assets: every improvement raises the baseline for good. Directional experiments and growth pushes When the company sets a step-change goal, you own the funnel strategy to hit it. Diagnose the friction blocking the goal, propose and build the interventions, and run structured experiments — moving fast from hypothesis to live test. Kill what fails, scale what works. Launch activation When PMM kicks off a launch, you're the conversion execution partner. PMM owns strategy, messaging, and project management; you own the funnel layer that makes it commercially successful — launch emails, in-app announcements, landing page variants, onboarding for new functionality, and post-launch adoption flows. Define the conversion goal up front (what success looks like at 7, 30, and 90 days), instrument it, and treat each launch as an experiment: set a baseline, run the plan, report what worked and what to change next time. Automated campaign builds Build and deploy lifecycle, trigger-based, and launch campaigns yourself — owning the setup, logic, segmentation, and QA of everything you ship. Keep the automation stack clean and documented so others can build on it. Experimentation program Run continuous A/B and multivariate tests across all three tracks. Stand up new engagement surfaces — a chat widget, an in-app tooltip series, a re-engagement sequence — as scoped experiments with defined success metrics. Document results rigorously: what you tested, learned, killed, and scaled. Funnel diagnostics Audit drop-off across the full journey — sign-up, activation, onboarding, expansion — on a rolling basis. Separate systemic issues (fix in the always-on layer) from acute friction (current growth push) and launch-specific gaps. Find the highest-leverage interventions and make the case for where to focus. Compliance and list hygiene Own GDPR consent and the cleanliness of the contact list, and govern who gets sent what. That means no unauthorized sends, keeping the list accurate and properly segm
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