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Salary: £40,000 to £50,000 Base + Performance Bonus Role: Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to, improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc. Location: Kennington Working Type: In-Person *Please read requirements before applying* *This is an in-person role with an expectation to work in our Kennington office 5 days a week.* About Elavate: Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen. Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months. Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product that actually worked, tasted great and was affordable. We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started! If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you. Core Job Responsibilities - Managing day-to-day marketing functions across multiple channels, with a focus on our Meta advertising campaigns - Collaborating with influencers on paid campaigns and coordinating mass seeding initiatives - Working with content creators to develop UGC scripts and create compelling ad content - Building and testing new landing pages to improve conversion rates - Writing and optimizing ad copy based on performance data - Conducting A/B tests on different CRO elements to enhance website performance - Developing and testing new marketing funnels to improve customer acquisition - Monitoring competitor marketing strategies and identifying opportunities for Elavate Additional Functions - Supporting the Growth team by providing insights on campaign performance and customer behavior - Identifying opportunities to expand Elavate's reach through new marketing channels and audience segments - Building and maintaining organized libraries of marketing assets and performance data - Opportunity to grow into a leadership role as the company scales Success Metrics - Contributing to CPA & Volume targets across marketing initiatives - Improving conversion rates through CRO testing and optimization - Identifying new growth opportunities that deliver positive ROI Core Skills - Strong digital marketing fundamentals across multiple channels (especially Meta) - Basic copywriting ability for ads and landing pages - Understanding of ecommerce conversion principles and customer journey optimization - Data analysis skills to track campaign performance and make data-driven decisions - Experience with CRO tools and A/B testing methodologies - Project management abilities to coordinate multiple initiatives simultaneously - Clear communication skills when working with influencers, creators, and internal stakeholders Qualifications - 1-2 years experience in digital marketing, preferably in ecommerce or DTC environment - Experience