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GTM Engineer

Forma.ai
CompanyForma.ai
CategoryEngineering
LocationToronto
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted19 Feb 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
About Forma.ai:   Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.  Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.   We’re welcoming equally driven individuals who are excited about creating something big!   About The Team   The GTM team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations.   What You'll Be Doing   This is a systems‑first, strategic prospect engagement role. You’ll build, automate, and optimize the infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging.   Outbound Systems Design   Architect repeatable, data‑driven outbound systems across email, LinkedIn, and other channels   Define segmentation, prioritization rules, routing logic, and decision frameworks that scale with growth   Build workflows that capture, enrich, score, and route leads with minimal manual intervention    Automation & Integration   Integrate CRM, enrichment, outbound, and GTM platforms into a cohesive stack   Leverage automation and AI to reduce manual work and accelerate pipeline creation   Develop inbound workflows to convert leads efficiently and deliver a positive lead experience   Build and maintain automation that reliably executes key GTM processes, from first touch through qualification    Data Reliability & Systems Health   Design data pipelines and dashboards to monitor outbound performance and system integrity   Ensure clean, actionable revenue data across tools and workflows   Identify and fix bottlenecks in lead flow, conversion, and follow‑up    Collaboration & Ownership   Partner with Sales, Marketing, and RevOps to translate strategy into systems that work   Define best practices and guardrails for outreach and automation   Own outbound tooling decisions and evolve the stack over time   What We're Looking For   6+ years experience in go‑to‑market operations, RevOps, GTM engineering, systems architecture, or related technical revenue roles   Strong understanding of CRM platforms (Salesforce, HubSpot), automation tools, and data workflows   Experience experimenting with integrating AI into GTM workflows and processes   Proven ability to architect scalable, automated GTM systems that reduce manual work   Comfort with analytics, dashboards, and monitoring KPIs tied to outbound performance   Experience integrating tools and building workflows that connect data, actions, and signals   Fluency with modern GTM stacks; ability to set up and evolve tooling in a high‑growth environment (e.g., Clay, n8n, Instantly, SalesNav, LeadIQ, Default Claude/ChatGPT)   Additional Job Info: This position is for an existing vacancy What you can expect from us Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai ’s success. Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, an
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