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Founding GTM Strategy

Coastal Wave Recruiting
CompanyCoastal Wave Recruiting
CategoryConsulting & Strategy
LocationSan Francisco
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted15 Jun 2026
Last verified3 Aug 2026
SourceEmployer career page (workable)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing. You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales. What You'll Do Own the product launch process and narrative for new features — translating technical capabilities into clear customer value Create sales enablement materials including demo scripts, case studies, and objection handling frameworks Build and maintain market narrative and positioning through customer research and persona development Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing Requirements 2–3 years in consulting, IB, or strategy and operations at a high-growth startup Experience in a high-output, analytically demanding environment Exceptional written communication skills — complex ideas expressed clearly and concisely Experience building decks and conducting market research Experience working closely with sales teams on enablement Analytical comfort with CRM and sales tool data preferred Prior experience in a growth role preferred High ownership mindset — thrives in ambiguity and figures things out independently Benefits Salary & equity 
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