Job Opportunities API

Who We Are Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind.  Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit  zenni.com . Position Overview We are seeking a Senior App Merchandiser with 5+ years of e-commerce experience and deep expertise in the eyewear industry. In this role, you will move beyond basic page layout to take full ownership of the App’s GMV, conversion rates, and profit margins. We need a candidate with sharp commercial sense who can drive sustainable revenue growth through sophisticated operational strategies and user behavior insights. You will execute the merchandising strategy with colleagues and track sales performance for our App in the US and CA markets. This requires not only mastery of mobile visual merchandising but also a profound understanding of Western consumer psychology,shopping journey and optical shopping habits. Core Responsibilities 1. Market-Specific Merchandising (oversea markets) Localization Management: Manage visual and logical adjustments for the App Home Page, PLP (Product Listing Pages), and PDP (Product Detail Pages). Ensure the UI/UX aligns with Western preferences, which leads to higher conversion. Seasonal Strategy: Develop differentiated product promotion strategies along with season change, such as for key Western shopping events (e.g., Black Friday, Prime Day, Back to School). Eyewear Logic Optimization: Optimize the visibility and flow of the shopping experience. Improve the UI/UX of the Prescription (Rx) and LC upload process to minimize friction and bounce rates. Strategic Categorization: Execute scientific sorting and filtering based on Face Shape, Materials (Acetate, Titanium), and Lens Functions (Blue Light Blocking, Photochromic). 2. Sales Ownership & Growth Target Accountability: Take responsibility for achieving monthly, quarterly, and annual App sales targets. Report performance metrics regularly to senior management. Full-Funnel Optimization: Lead end-to-end shopping journey optimizations. Use A/B testing to continuously improve Click-Through Rates (CTR), Search-to-Conversion rates, and Checkout completion. Campaign Execution: Lead product mapping and traffic resource allocation for major sales events (e.g., Black Friday/Cyber Monday). 3. Strategic Product-Driven Operations Dynamic Traffic Allocation: Adjust traffic distribution based on seasonal trends, inventory turnover, reduce bounce rates. Personalization Strategy: Collaborate with the algorithm team to refine personalized recommendation logic, ensuring high-relevance product discovery for users. Inventory Health: Deeply involved in supply-demand analysis. Coordinate with the procurement department to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock. Funnel Analysis: Perform deep dives into the conversion funnel to identify drop-off points and implement actionable improvements. 4. Advanced Market Intelligence Competitor Research: Conduct deep-dive analysis of competitors (pricing depth, supply chain advantages, and retention tact