Director/Sr. Director, Strategy
Underscore Marketing
| Company | Underscore Marketing |
| Category | Consulting & Strategy |
| Location | Remote-United States |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 16 Mar 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Department: Strategy
Director/Sr. Director, Strategy (DTC/HCP)
Position Overview
We are looking for a Director/Sr. Director, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical advertising. Reporting to the Head of Strategy, this role will lead and manage integrated media strategy and analytics for both DTC/Patient and HCP audiences. The position elevates performance reporting, insights, and optimization from day-to-day execution to enterprise-level strategic decision-making. Our support services include media and launch strategies, ongoing optimization, scenario planning, message mapping, and sequencing, along with consultative client support.
The ideal candidate collaborates with teams in strategy, analytics, planning, client services, data science, and technology, as well as media activation. They help set overall strategic goals, ensure compliance with regulations, and promote data-driven decision-making among both clients and internal teams.
Key Responsibilities
Performance Reporting & Strategic Insights
Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.
Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.
Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.
Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services.
Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.
Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines.
Client, Team & Cross Functional Leadership
Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning.
Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.
Qualifications & Skills Required
Education & Experience
Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business).
15+ years of experience in media strategy, analytics, or related roles, with 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting.
Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership .
Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership.
Strategic Skills
Skilled in data visualization and simplifying complex concepts through storytelling.
Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth.
Experience working with healthcare and media data providers
Strong understanding of AI/automation concepts as applied to media analytics and rep
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