Director, Outbound Business Development
swiftconnect
| Company | swiftconnect |
| Category | Sales |
| Location | United States |
| Remote | Remote |
| Employment | Full-time |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 16 Jul 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer career page (lever) |
Description
About the role
This is a build role, not a caretaker role. You will stand up SwiftConnect's outbound business development function from a blank sheet of paper: the strategy, the process, the tech stack, the team, the cadences, and the number.
You will recruit, train, and lead a fully remote team of Outbound Sales Executives / Sales Development Representatives (SDRs) running high-volume, disciplined outbound campaigns — dial-led, supported by email, LinkedIn, and intent-driven prospecting — into the physical security, access control, and corporate real estate buying centres. Everything your team produces feeds one outcome: net-new Sales Accepted Leads (SALs) that sellers convert to Sales Qualified Leads (SQLs) and pipeline.
If you have built an outbound engine before and want to do it again with a category-defining product and executive air cover, this is that seat.
What you'll own
Build the team
Define the org design, ramp plan, and hiring profile for the Outbound Sales Executive / SDR team; recruit, onboard, and develop the reps.
Lead a distributed, work-from-home team — set the operating rhythm, visibility, and accountability that makes remote outbound work: daily standups, live call blocks, virtual floor culture, and clear activity expectations.
Establish the coaching model: call reviews, objection handling, talk tracks, certification, and ramp milestones.
Set and manage performance standards, activity floors, and a culture where the phone is the primary weapon.
Build the process
Design and document the end-to-end outbound process: list build → data enrichment → segmentation → sequence → dial → qualification → SAL handoff → SQL acceptance.
Define SAL and SQL entry/exit criteria, qualification frameworks, disqualification reasons, and handoff SLAs with the seller community — and enforce them.
Build the playbooks: ICP-specific talk tracks, discovery questions, objection libraries, competitive positioning, and vertical-specific messaging.
Create the workflows and automation that let a rep spend their day talking to buyers rather than administering records.
Build the machine (with IT, Sales Ops, and RevOps)
Own dialler selection and procurement for campaign orchestration (e.g. Outreach, Salesloft, Orum, Nooks, ConnectAndSell, or equivalent) — evaluate, business case, negotiate, implement.
Own CRM integration and hygiene across Salesforce and/or HubSpot: lead routing, lifecycle stages, SAL/SQL stage definitions, task automation, attribution, and reporting.
Own the data and intelligence layer: ZoomInfo (or Apollo, Cognism, LinkedIn Sales Navigator, Clay, or equivalent) for contact and firmographic data, plus intent tooling — including website-based intent and visitor capture such as ZoomInfo Intent / WebSights, 6sense, Demandbase, Bombora, or Warmly — and its integration into the campaign workflow.
Own the conversation intelligence and QA layer: Gong (or Chorus, Clari Copilot, or equivalent) for call recording, coaching, keyword and objection tracking, and measurable rep improvement.
Work hand-in-hand with IT and Sales Operations to complete deployment, integration, and automation: system provisioning, security and compliance review, telephony and number management, data flows between dialler, CRM, intent, and conversation intelligence, and the dashboards that report on all of it.
Rationalise the stack over time — kill what doesn't move connect rates or conversion.
Build the pipeline (with the wider go-to-market)
Carry fixed weekly and monthly SAL and SQL targets as your primary KPIs; your variable compensation is tied directly to them.
Work closely with sales leadership and regional sellers on ICP definition, territory coverage, target account lists, and lead handoff quality.
Partner with Marketing and Product Marketing to create, build, run, and measure outbound
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