Director, Loyalty Programs
RUE GILT GROUPE
| Company | RUE GILT GROUPE |
| Category | Marketing |
| Location | Boston |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 22 May 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Title of role: Director, Loyalty Programs Location: New York, NY or Boston, MA; Hybrid (2 days in the office required) Approved Salary Range: $180,000-$200,000
About the Role :
At Rue Gilt Groupe (RGG), our vision is to spark delight through daily discovery. As the Director of Loyalty Programs , you will lead one of our most critical enterprise strategies: engaging our most dedicated members to accelerate growth.
In this high-impact role, you are the General Manager of the Rue365 and Gilt Unlimited Annual programs. You will be responsible for building a top-tier loyalty experience that connects world-class brands to a new generation of shoppers, ensuring RGG remains a premier style destination. You will sit on the Marketing team and mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and member stickiness.
You will be successful in this role if you are a customer-first thinker, a strong collaborator, and results-oriented. You will leverage and add to our technology stack, marketing strategy and customer insights to future proof our loyalty offerings, ensuring we deliver maximum incremental value for our millions of members and profitable growth.
Key Responsibilities:
Drive the Loyalty Strategy P&L
Take full P&L ownership of a key segment that generates a significant percentage of company
Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.
Mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and retention.
Innovate and Future-Proof
Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech—including AI—to build superior customer
Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth without letting perfection hinder progess.
Lead through Data and Insight
Serve as the internal expert on our top-tier customer
Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.
Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.
Build and Motivate High Perfoming Teams
Lead and develop a direct and indirect team, creating an empowered environment where associates achieve their full potential.
Serve as a mentor within the broader Marketing team, leading with kindness and a focus on collective success
Enterprise-Wide Collaboration
Partner with Merchandising, Product, and Technology leadership to ensure loyalty objectives are integrated into the broader corporate
Synthesize complex analysis into clear, compelling narratives for the executive team and senior stakeholders.
Experience and Background Needed :
Strategic Thinker: Proven ability to plan on a 12-month+ horizon while maintaining an action-oriented, test-and-learn
Proven People Leader: You have a track record of leading high-performing teams and developing people to achieve their full potential.
Analytical Mindset: Strong analytical acumen and innate You are able to define complex problem scope and steer prioritization with technical and advanced analytics partners.
Education
BA/BS in a quantitative field (Marketing, Economics, Mathematics, ). MBA preferred.
Years of experience
8-10+ years in marketing or program management in a high-growth, entrepreneurial Prior P&L ownership of a consumer-facing program. Preferred: Retail or e-commerce experience, loyalty program experience.
The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) as
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