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Role Description We are seeking a strategic, analytically driven, and people-focused Director, Business Analytics to join our team. Reporting to the VP, Business Analytics, this leadership role will drive advanced marketing analytics, measurement strategy, and data-informed decision making across integrated paid media campaigns. The ideal candidate combines expertise in media analytics and measurement with strong leadership, communication, and operational management skills. This individual will serve as a trusted partner to clients and internal stakeholders, translating complex data into actionable business insights while leading a high-performing analytics team in a fast-paced environment. This role requires a balance of strategic thinking, hands-on problem solving, client partnership, team leadership, and operational excellence.   Key Responsibilities Client Strategy & Analytics Leadership Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and cross-channel performance frameworks aligned to client business objectives Partner with clients and internal teams to deliver actionable insights, optimization opportunities, and strategic recommendations across campaigns, audiences, and media channels Translate complex analytical findings into clear business implications and compelling storytelling for client and executive audiences Design and oversee advanced measurement approaches including attribution, experimentation, forecasting, media effectiveness, and budget optimization Lead development and presentation of holistic analyses that identify not only what happened, but why it happened and what actions should be taken next Measurement & Business Intelligence Oversee development and delivery of business performance reporting, dashboards, and measurement solutions across weekly, monthly, quarterly, and seasonal deliverables Apply agency methodologies, analytical frameworks, and third-party vendor solutions to assess advertising effectiveness and business impact Partner cross-functionally with Planning, Strategy, Activation, Audience, Investment, and Data teams to align analytics initiatives with broader client goals Evaluate and manage relationships with measurement vendors and analytics partners Identify opportunities to improve analytical rigor, reporting automation, operational efficiency, and scalability across the analytics function Team Leadership & Operations Lead, mentor, and develop a team of direct and indirect reports while fostering a collaborative, high-performing, and people-first culture Establish strong operational processes, prioritization frameworks, and workload management practices to ensure high-quality deliverables and sustainable team utilization Manage multiple concurrent projects and workstreams while maintaining strong attention to detail, timelines, and quality standards Collaborate across disciplines to drive integrated agency solutions and support business growth initiatives Innovation & Thought Leadership Serve as a subject matter expert across media measurement, analytics, and marketing effectiveness capabilities Stay informed on emerging trends, technologies, and methodologies within the marketing analytics and ad tech ecosystem Contribute to development of new analytical offerings, frameworks, and client solutions Support new business opportunities through analytics thought leadership and strategic consultation What Makes Someone Successful in This Role Entrepreneurial mindset with a proactive, solution-oriented approach Strong client partnership and stakeholder management skills Collaborative leadership style with a passion for mentoring and team development Ability to balance strategic thinking with hands-on execution Comfort navigating ambiguity and solving complex business challenges Commitment to high-quality work, continuous impr