Job Opportunities API

Role: Creating high-converting, direct response video ads to help Elavate hit our Meta new customer acquisition targets.  You'll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content. Location: Remote or In-Office (London) Core Job Responsibilities Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaigns Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage Execute rapid iteration cycles - producing 10+ video variations per week, of winning concepts, to feed our testing pipeline Follow proven direct response editing frameworks that have generated millions in revenue for D2C brands Collaborate with creative strategists to bring written scripts and creative briefs to life through visual storytelling Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA) Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences Key Video Types You'll Be Editing 1. VSL (Video Sales Letter) Content Long-form video sales letters (3 to 10 minutes) Multi-part storytelling with strong conversion focus 2. UGC-Style Creator Ads Talking head testimonials with product B-roll integration Before/after transformation stories Educational content with visual demonstrations Reaction videos to authority figures/studies 3. AI-Generated Content Creating visual assets using Midjourney prompts Generating video content with Veo and similar AI tools Combining AI-generated elements with live footage Optimizing AI prompts for brand-consistent visuals 4. Authority Figure/Expert Content Doctor/dermatologist testimonials and reactions Educational content with medical backing Anti-establishment/"big pharma" messaging Technical Requirements Software Proficiency (Preferred) Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro) AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets) Midjourney (For AI-generated graphics and visual assets) Veo/Runway (For AI video generation and motion graphics) Direct Response Video Editing Expertise Hook Creation & Testing Edit multiple hook variations (3-5 per video) for A/B testing Understand the psychology of scroll-stopping openings Create pattern interrupts and curiosity gaps Pacing & Retention Fast-paced editing to maintain attention throughout Strategic use of jump cuts, zoom-ins, and visual variety Understanding of attention spans and drop-off points CTA Integration Seamless integration of call-to-action messaging Creating urgency through visual and audio cues Product showcase timing for maximum impact Performance Optimization Edit for different audience segments (menopause, anti-aging, joints) Understand which visual elements drive conversions Optimize for different funnel stages (TOF, MOF, BOF) Analyze Facebook Ads Manager data to identify performance patterns Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics Data-driven iteration - using ad performance data to guide editing decisions Success Metrics Achieve set video performance targets Maintain high output volume - 10+ hook variations per week of winning concepts Improve creative performance through systematic testing and optimization Reduce production time while maintaining quality standards Qualifications Required Experience 2+ years editing direct response video ads for high-spending D2C e-commerce brands  Proven track record working with health/supplement/wellness brands preferred Meta advertising experience