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JOB OVERVIEW Salary: £35,000–£45,000 Location: Leamington Spa (Hybrid – Tuesday to Thursday in office) Reporting to: Digital Director WHY JOIN ADGEN We’re Adgen! A specialist media agency dedicated to helping education providers reach and engage the people who matter most. We take the time to understand each client’s unique challenges and aspirations, delivering tailored, performance‑driven campaigns that achieve measurable results. Adgen is part of the Audience Collective, a group of specialist agencies connected by a shared belief that different perspectives create better outcomes. This gives our people access to deep expertise, cross‑agency collaboration and a big‑picture view of how media, creativity and performance work together. Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations. THE ROLE As Digital Manager at Adgen, you’ll be responsible for developing, delivering, and optimising digital media campaigns across paid search, paid social, and programmatic channels. Working closely with client teams and channel specialists, you’ll ensure digital activity is insight‑led, performance‑driven, and aligned to client objectives. You’ll act as a trusted digital expert for clients and colleagues, balancing hands‑on campaign delivery with strategic input, performance accountability, and contribution to the evolution of Adgen’s digital offering. Own the performance. Shape the strategy. Deliver measurable impact. WHAT GOOD LOOKS LIKE • Digital campaigns consistently meet or exceed agreed KPIs • Clients trust Adgen’s digital recommendations and performance insight • Campaign planning and execution are accurate, timely, and best‑in‑class • Performance insight clearly informs optimisation and future strategy • Digital capability continues to evolve through innovation and learning KEY RESPONSIBILITIES DIGITAL CAMPAIGN PLANNING & DELIVERY • Collaborate with client teams to develop comprehensive digital media plans aligned to client objectives and budgets • Extract insight from historic performance, benchmarks, and audience data to forecast outcomes and define KPIs • Build and execute campaigns across platforms including Google Ads, Meta, LinkedIn, and other paid media channels • Apply channel best practice to campaign setup, targeting, creative formats, and optimisation approaches • Ensure campaigns are delivered accurately, on time, and to brief Objective: To deliver high‑quality digital campaigns that are strategically sound and performance‑driven. PERFORMANCE, OPTIMISATION & REPORTING • Monitor campaign performance and spend against agreed KPIs and budgets • Implement ongoing optimisation strategies to improve performance and efficiency • Produce clear, actionable insight and channel recommendations • Contribute to end‑of‑campaign reports and quarterly reviews • Present performance results and recommendations clearly and confidently to clients Objective: To translate performance data into insight that drives optimisation and continuous improvement. CLIENT & STAKEHOLDER COLLABORATION • Act as the go‑to digital media expert for client teams and stakeholders • Participate in client meetings, providing confident and informed performance updates • Build strong, trusted relationships with clients through clear communication and expertise • Ensure digital activity aligns with client business goals, sector context, and challenges Objective: To build confidence in Adgen’s digital capability through strong client partnership and expertise. COMMERCIAL & OFFERING DEVELOPMENT • Support the development of Adgen’s paid media and digital offering • Proactively identify new channels, tools, or approaches that add value for clients • Support client teams in identifying revenue oppor