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Demand Generation Manager (Remote US)

Directive
CompanyDirective
CategoryMarketing
LocationIrvine
RemoteRemote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted22 Jun 2026
Last verified30 Jul 2026
SourceEmployer career page (ashby)
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Description
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.  The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities - Own the success of SMB clients, across channels - Handle client relationships with poise, confidence, and empathy - Project manage and organize your accounts - Build relationships with your point of contacts - Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies - Strong SaaS background preferred - Skilled at having a large impact in a very specific role - Creative spark for marketing + deep passion for getting results What You Offer - 2+ years of experience in agency-side marketing - 2+ years of experience in performance marketing - Brilliant strategist and a truly T-shaped marketer - World-class project manager who knows how to get things done on time and below cost - Availability to travel - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. What We Offer 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace 💪  Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!  Work Environment Requirements As a remote-first company, you’ll hav
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Demand Generation Manager (Remote US) — Directive · Job Opportunities API