Job Opportunities API

KickUp is looking for an Demand Generation Manager to join a team that is reimagining how school districts grow their most valuable asset: their people. KickUp is on a mission to help every educator thrive throughout their career. Our platform helps educational leaders manage the complete educator growth cycle to drive better outcomes for students. We're a growing team building a product used by hundreds of thousands of educators serving millions of students. Every customer we win means more educators getting a say in what growth looks like in their role — and every investment we make in our educators, in turn, contributes to better student outcomes. We maintain an exceptional customer NPS above 90 and are establishing ourselves as an emerging leader in the K-12 professional growth software market. Why you should join KickUp Impactful Product: Our product is a robust, data-rich professional growth platform. We are proud to maintain an exceptional customer NPS above 90 and are establishing ourselves as an emerging leader in the K12 professional growth software market. You will have the opportunity to sell an excellent product that is constantly improving. Growth Opportunities: We’ve proven product-market fit and still have significant growth ahead. Joining at this stage offers substantial opportunities for professional growth and a meaningful impact. Collaborative Team: Our team is humble, sharp, and user-focused with a unique blend of mission-driven and business-smart qualities. We care about the work and are committed to each others’ success. Remote Flexibility: We are a remote-first organization with high flexibility. We offer an extended holiday break, summer Fridays, and “Focus Fridays” – a day with limited Slack and meetings throughout the year. On a semi-annual basis, we gather for team on-sites. About the role The Demand Generation Marketing Manager owns how KickUp generates awareness and converts pipeline for new business. This role builds and runs the campaigns, automation, and measurement that identify the right school districts, earn their attention, and move them toward meaningful conversations with sales. KickUp has the product, the customer results, and the reach to win. What this role adds is the systematic demand engine — multi-touch campaigns, lifecycle automation, and reporting that consistently generates qualified pipeline and shows marketing's impact on the business. This is a hands-on, individual-contributor role. You'll own the strategy and execute the campaigns, working closely with Sales, Product Marketing, and Customer Success to turn positioning into pipeline. What Success Looks Like: A predictable pipeline engine. Marketing reliably generates qualified leads and opportunities, and everyone can see where they came from. Campaigns that convert. Integrated programs move district leaders from first touch to sales conversation — not just clicks and opens. A clear line from spend to revenue. Every channel is measured, and marketing can prove its contribution to pipeline. Systems that scale. Nurture flows, lead scoring, and reporting that grow with the business instead of breaking under it. Key Responsibilities Demand Strategy & Campaigns Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity. Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. Build demand programs for new customer acquisition and collaborate for expansion into our existing customer base, in partnership with Product Marketing and Event Marketing. Own the demand calendar, aligning campaigns to launches, conferences, and seasonal buying cycles in K-12 education. Digital & Pipeline Programs Build account-based programs that reach high-value districts and re-engage prospects who haven't converted. Turn webinars and con