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Data Planning Manager

VML
CompanyVML
CategoryData & Analytics
LocationLondon
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted8 Jun 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com . . Who we’re looking for: We're seeking a highly collaborative , flexible  and enthusiastic Data  Planning   Manager  to join  the   team  who has experience in  supporting  measurement and budget optimisation, test and learn  opportunities , identification of data signals across the journey that can be used to inform audience targeting and media flighting  and  holistic campaign and always on performance  reporting  across owned and earned channels and platform. What you’ll be doing: You will utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams   Working with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic measurement.   Support the development of client briefs into cross-channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting   Utilising data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets and benchmarks – always bringing the ‘so what?’   Building strong relationships with client stakeholders and internal VML & WPP teams to promote, develop, and manage data and analysis deliverables.   Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.   Presenting regularly to clients and attending client meetings.   Managing a Senior Data Planner to develop their craft in the same areas   What you’ll need: 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.   Strong understanding of media measurement, data principles and the digital marketing landscape   Proven ability to manage projects and work effectively within cross-functional teams.   Excellent communication, organisation, proposal writing, and presentation skills.   Ability to
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