Job Opportunities API

What the Role Does: Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies. As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office. What You’ll Do: - Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions. - Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics - Optimize and adjust campaign bids to maximize profitability and ensure peak performance - Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability. - Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness - Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management. - Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities. - Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs. - Review user level information to develop relevant audience segments and targeting strategies. - Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms. - Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices. - Communicate complex analysis and recommendations clearly to support informed decision-making. - Collaborate with cross functional Legal, Product, and Development teams to execute projects. What You Bring: The Essentials - Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program. - Experience analyzing large datasets to identify trends, patterns, and actionable insights. - Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis. - Excellent time management skills and the ability to balance multiple projects. - Experience using AI tools to support analysis, reporting, writing, research, and productivity. - Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging. - Sound judgement and strong data-driven decision-making ability. - Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations. - Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies. - A collaborative working style and the ability to contribute effectively across team projects. The Nice to Haves (Great if you have it and we’ll help you learn if you don’t) - Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs. - Proficiency with Power BI for data visualization and business intel