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Role Summary The Customer Value Associate Manager / Lifecycle & CRM is a high-impact, performance driven role responsible for owning the end-to-end customer lifecycle strategy across online platforms. This role is a key growth engine, accountable for maximizing Customer Lifetime Value (CLV), Revenue, and retention performance by delivering data-driven, personalized, and scalable engagement strategies. The CVM operates at the intersection of acquisition, data analytics, and revenue performance, ensuring that every customer interaction contributes to: Increased activation and engagement Sustainable retention and churn reduction Optimized investments and margins Cross-sell between products Long-term customer profitability Core Mission To maximize customer value across the entire lifecycle by designing, executing, and continuously optimizing data-led, commercially effective CRM strategies. The role will: Drive customer engagement, retention, and reactivation Increase monetization Optimize promotion efficiency and ROI Deliver personalized experiences on scale Ensure sustainable and responsible user growth The CVAM must balance: Commercial performance Customer experience (relevance, engagement, satisfaction) Compliance Key Responsibilities Customer Lifecycle Strategy Own the end-to-end user lifecycle. Design and optimize segmentation frameworks (value-based, behavioral, lifecycle stage) Develop churn prevention and win-back strategies Build loyalty and engagement programs that drive long-term retention Define high-value player journeys and upgrade pathways CRM & Campaign Management Plan, execute, and optimize omnichannel CRM campaigns (Automations, email, push, SMS, in-app) Build automated and triggered journeys based on behavior Deliver event-driven engagement campaigns aligned with commercial priorities Ensure high campaign performance, relevance, and personalization Manage and optimize offers and promotional mechanics Data & Analytics Analyze user behavior, conversion funnels, and engagement trends Conduct cohort analysis, segmentation, and lifecycle performance tracking Evaluate campaign effectiveness, ROI, and customer profitability Identify growth opportunities and performance gaps Translate insights into immediate and actionable strategies Commercial Performance Optimization Own and drive: Retention rate improvement, Churn reduction, Revenue uplift and CLV growth. Optimize budget efficiency and ROI Improve customer monetization and engagement frequency Support cross-sell between product verticals Compliance Monitor and identify risky patterns Ensure CRM activities are compliant Contribute to sustainable customer engagement strategies. Required skills & Experience Experience 5/7 years in CRM, LifeCycle, Retention, or Customer Value Roles. Experience Managing high-frequency users, lifecycle management and revenue optimization. Technical & Analytical Skills Strong ability to Analyze Customer Data, Translate insights into actions, Track performance and KPIs Experience with CRM Platforms, Marketing Automation Tools, Data Analysis. Core Competencies Solid experience of Segmentations, Automations, Funnel Analysis, Campaign Performance Metrics. Customer Centric Approach Agility and Execution Speed Strategic Thinking with hands-on delivery Strong commercial mindset (focus on revenue & value generation) Ownership mentality (end-to-end accountability) Stakeholder management and team collaboration