CRM Operations Senior Manager
FanDuel
| Company | FanDuel |
| Category | Operations & Admin |
| Location | New York City |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 16 Jul 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
THE POSITION Our roster has an opening with your name on it
FanDuel is looking for a CRM Operations Senior Manager to own and evolve the operational strategy and execution of CRM across Sportsbook (SBK) and Predicts (PRE) products. This role sits at the intersection of marketing strategy, systems, and execution—ensuring CRM operations scale with the business while maintaining speed, quality, and customer impact.
This role oversees a team responsible for high-volume, high-visibility customer communications that directly influence engagement and revenue. The Senior Manager will drive operational excellence across intake, prioritization, QA, execution workflows, and reporting, while serving as a key partner to Product, CMP, Engineering, Analytics, Marketing Operations, and Marketing stakeholders.
As FanDuel continues to scale, this role requires deep expertise across the CRM technology stack , strong systems thinking, and the ability to lead teams through operational change. Success in this role depends on building scalable processes, defining best practices, influencing cross-functional partners, and enabling teams through systems and structure rather than direct execution.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN Everyone on our team has a part to play
Own CRM Operations strategy and operating model across Sports CRM Ops, ensuring alignment with business priorities, product roadmaps, and marketing strategy
Lead solution design and innovation within CRM Ops, identifying opportunities to improve efficiency, scalability, quality, and speed across workflows and tooling
Serve as the primary operational partner for cross-functional teams including Product, CMP, Engineering, Analytics, MarOps, and Marketing, influencing ways of working and execution standards
Own and drive complex, cross-functional initiatives , including CRM systems migration, tooling evolution, and operational maturity programs
Define and implement best practices for intake, prioritization, execution, QA, deployment, and reporting across all CRM channels
Guide teams through operational change by establishing scalable processes, automation opportunities, and clear execution frameworks
Enable teams through structure and systems rather than direct execution, ensuring consistent, high-quality output at scale
Oversee and evolve the CRM Operations campaign calendar , balancing speed to market, business impact, and operational capacity
Establish and maintain strong QA standards to ensure accuracy, compliance, and best-in-class customer experiences
Partner with Analytics to define success metrics, reporting frameworks, and insights that inform strategic decision-making
Present operational strategy, performance insights, risks, and recommendations to senior leadership during QBRs, Run of Shows, and executive forums
Lead, coach, and develop a team of CRM Operations managers and ICs, fostering strong technical expertise, ownership, and career growth
Act as a senior subject matter expert across CRM systems, data, and execution, proactively identifying risks and proposing solutions
THE STATS What we're looking for in our next teammate
4–6+ years of experience in CRM, lifecycle, or marketing operations, with demonstrated ownership of complex, large-scale programs
3+ years of people management experience, including managing managers and/or senior ICs
Proven experience leading cross-functional initiatives involving systems, tooling, or operational transformation
Deep expertise in CRM platforms and marketing technology stacks (Movable Ink strongly preferred)
Strong understanding of CRM execution across email, push, in-app and emerging channels
Demonstrated ability to design scalab