CRM Manager - Operations
SumUp
| Company | SumUp |
| Category | Operations & Admin |
| Location | Berlin |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 24 Jul 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About the team:
The CRM Operations team is a core function within SumUp's CRM & Lifecycle Chapter, sitting under the Run & Grow tribe. Our mission is to empower the wider CRM team to focus on strategy and merchant engagement by owning operational execution, technical implementation, and process scalability end-to-end.
The CRM Chapter is structured into two closely connected functions: CRM Lifecycle Strategists, who own strategy and business line relationships, and CRM Operations Managers, who own the technical and operational delivery that brings those strategies to life. As the CRM Operations Manager, you'll sit at the heart of that delivery, building the operational backbone that allows the team to scale and consistently deliver high-quality CRM initiatives.
You'll collaborate closely with CRM Lifecycle Strategists, Technical CRM Managers, Product, Content, Design and Localization teams, working across campaigns, journeys, and technical implementations that directly impact merchant engagement at scale.
What you’ll do:
Implement campaigns and customer journeys end-to-end in Iterable, from technical assessment of briefs through to launch and 1st-level QA by ensuring every initiative meets quality standards
Evaluate campaign briefs to propose optimal technical solutions, leading technical discussions and delivering new functionalities or data points as required
Build, maintain, and expand the CRM Knowledge Base, documenting best practices, step-by-step guides, and working processes for the entire team
Create new working processes from scratch where gaps exist, ensuring scalability, quality consistency, and knowledge sharing across the team
Independently identify, troubleshoot, and optimise underperforming journeys, communicating incidents promptly to stakeholders
Develop the channel portfolio and contribute to implementing contact policy and maintaining live journeys
Optimise production processes across design systems, content implementation, and translations to improve team efficiency and output quality
You’ll be great for this role if you:
Have experience in CRM, marketing automation, or a closely related field
Are proficient in HTML/CSS for email asset production and have strong hands-on experience with at least one major CRM/marketing automation platform (e.g. Braze, Salesforce Marketing Cloud, HubSpot, Iterable)
Have strong SQL skills, able to independently query CRM data views, build audiences, and validate campaign data
Have demonstrated experience building and maintaining operational processes, documentation, or knowledge bases
Bring a sharp eye for detail with proven experience performing QA on campaign assets and journeys
Are an independent, self-driven operator. You own projects with minimal guidance and are comfortable making decisions within your area of work
Are a clear, structured communicator, you are able to translate technical topics for non-technical stakeholders and document findings in a way others can use
Are comfortable with ambiguity, you can build structure and processes from scratch in fast-moving, evolving environments
Why you should join SumUp:
🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🧑🔬 We take learning and experimentation seriously with Hack Days every second Friday, and entire global Hack Weeks .
🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
🚀 Enrolment onto our VSOP program: You will own a stake in SumUp’s future success
💶 A corporate pension scheme where we
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