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CRM Analyst

Baltimore Orioles
CompanyBaltimore Orioles
CategoryMarketing
LocationBaltimore
RemoteOn-site (inferred)
EmploymentNot stated
LevelEntry
SalaryNot stated by the employer
Posted11 May 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
Job Title: CRM Analyst Reports to: Director, Business Analytics Department:  Strategy & Analytics   Location: Baltimore, MD    Type: Full-time, Exempt     Position Summary :   The Baltimore Orioles organization is a storied Major League Baseball franchise with a proud tradition, passionate fans, and a deep connection to Baltimore. Under new leadership, the team is entering an exciting chapter focused on building a winning tradition, delivering a world-class fan experience, fostering innovation, and making a meaningful impact in our community.    We are seeking a CRM Analyst to help the Orioles better understand, engage, and grow our fan base through data and systems. In this role, you will be responsible for maintaining and enhancing our CRM environment, ensuring data accuracy, consistency, and alignment across sales, marketing, ticketing, and analytics platforms. This position enables data-driven decision-making by transforming fan and customer data into reliable reporting, insights, and operational workflows. You will partner closely with cross-functional teams to support CRM administration, integrations, reporting, and campaign execution. The ideal candidate is analytical, detail-oriented, and proactive, with experience working in CRM systems (e.g., Salesforce), managing data quality, and using data to drive measurable business outcomes.     Key Responsibilities :   Support Fan Engagement  and  Revenue Operations   Serve as the primary business owner and first line of support for the CRM system, including configuration, data quality, user access, training, and day-to-day operations   Partner with ticketing and corporate partnerships teams to ensure CRM processes support fan engagement, sales execution, and revenue tracking   Build targeted lead lists, segments, and campaigns using CRM and integrated data sources   Enable Data-Driven Decision-Making Develop and maintain reports, dashboards, and analyses to track sales activity, pipelines, renewals, invoicing, and other key performance indicators   Analyze and synthesize CRM, ticketing, marketing, and sponsorship data to deliver actionable insights that improve revenue performance and operational efficiency   Optimize CRM Systems and Processes Support the development and execution of a CRM roadmap, including system enhancements, process improvements, and data initiatives aligned with business priorities   Identify and implement process improvements and automation to reduce manual work and improve data reliability   Maintain data integrity across CRM, ticketing, marketing, and data warehouse systems   Manage data-related issues with third-party vendors and internal technical partners   Drive Adoption, Documentation, and Best Practices Create and maintain clear documentation for CRM processes, data definitions, and reporting standards   Gather and incorporate user feedback to improve CRM usability, adoption, and effectiveness   Stay current on CRM tools, features, and recommend enhancements to strengthen how the organization uses data     Qualifications :   Bachelor’s degree in a quantitative, analytical, or business-related field (e.g., Mathematics, Statistics, Data Science, Business Analytics, Information Systems), or equivalent professional experience   2+ years of hands-on experience supporting or administering a CRM platform (Salesforce preferred), including data management, reporting, and user support   Experience working with CRM and related data sources to support sales, marketing, ticketing, or customer engagement
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CRM Analyst — Baltimore Orioles · Job Opportunities API