CRM Analyst
Baltimore Orioles
| Company | Baltimore Orioles |
| Category | Marketing |
| Location | Baltimore |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Entry |
| Salary | Not stated by the employer |
| Posted | 11 May 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Job Title: CRM Analyst
Reports to: Director, Business Analytics
Department: Strategy & Analytics
Location: Baltimore, MD
Type: Full-time, Exempt
Position Summary :
The Baltimore Orioles organization is a storied Major League Baseball franchise with a proud tradition, passionate fans, and a deep connection to Baltimore. Under new leadership, the team is entering an exciting chapter focused on building a winning tradition, delivering a world-class fan experience, fostering innovation, and making a meaningful impact in our community.
We are seeking a CRM Analyst to help the Orioles better understand, engage, and grow our fan base through data and systems. In this role, you will be responsible for maintaining and enhancing our CRM environment, ensuring data accuracy, consistency, and alignment across sales, marketing, ticketing, and analytics platforms. This position enables data-driven decision-making by transforming fan and customer data into reliable reporting, insights, and operational workflows. You will partner closely with cross-functional teams to support CRM administration, integrations, reporting, and campaign execution. The ideal candidate is analytical, detail-oriented, and proactive, with experience working in CRM systems (e.g., Salesforce), managing data quality, and using data to drive measurable business outcomes.
Key Responsibilities :
Support Fan Engagement and Revenue Operations
Serve as the primary business owner and first line of support for the CRM system, including configuration, data quality, user access, training, and day-to-day operations
Partner with ticketing and corporate partnerships teams to ensure CRM processes support fan engagement, sales execution, and revenue tracking
Build targeted lead lists, segments, and campaigns using CRM and integrated data sources
Enable Data-Driven Decision-Making
Develop and maintain reports, dashboards, and analyses to track sales activity, pipelines, renewals, invoicing, and other key performance indicators
Analyze and synthesize CRM, ticketing, marketing, and sponsorship data to deliver actionable insights that improve revenue performance and operational efficiency
Optimize CRM Systems and Processes
Support the development and execution of a CRM roadmap, including system enhancements, process improvements, and data initiatives aligned with business priorities
Identify and implement process improvements and automation to reduce manual work and improve data reliability
Maintain data integrity across CRM, ticketing, marketing, and data warehouse systems
Manage data-related issues with third-party vendors and internal technical partners
Drive Adoption, Documentation, and Best Practices
Create and maintain clear documentation for CRM processes, data definitions, and reporting standards
Gather and incorporate user feedback to improve CRM usability, adoption, and effectiveness
Stay current on CRM tools, features, and recommend enhancements to strengthen how the organization uses data
Qualifications :
Bachelor’s degree in a quantitative, analytical, or business-related field (e.g., Mathematics, Statistics, Data Science, Business Analytics, Information Systems), or equivalent professional experience
2+ years of hands-on experience supporting or administering a CRM platform (Salesforce preferred), including data management, reporting, and user support
Experience working with CRM and related data sources to support sales, marketing, ticketing, or customer engagement
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