Creative Technologist
WPP Production
| Company | WPP Production |
| Category | Design |
| Location | Chennai |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 14 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .
What Does a Creative Technologist Do at WPP Production?
A Creative Technologist at WPP Production operates at the intersection of creativity, technology, and generative AI to design and deliver AI-powered creative solutions at scale. The role collaborates with creative, production, technology, and strategy teams to develop intelligent workflows that combine multimodal AI, automation, and human creativity to produce high-quality marketing content across digital channels.
Key Responsibilities
Collaborate with creative, strategy, production, and technology teams to design AI-powered creative solutions for marketing campaigns.
Translate creative concepts into structured prompt frameworks and multimodal content generation strategies.
Develop and optimize workflows using generative AI tools for image, video, text, and audio content creation.
Partner with technical teams to build, test, and improve AI-driven production pipelines and automation workflows.
Prototype and evaluate emerging AI tools, models, and technologies to enhance creative production capabilities.
Ensure AI-generated content aligns with brand guidelines, creative quality standards, and campaign objectives.
Support the development of reusable prompt libraries, templates, workflows, and best practices for scalable content production.
Work closely with cross-functional teams to integrate AI capabilities into existing creative and production processes.
Present AI-powered creative solutions, demonstrations, and recommendations to internal stakeholders and clients.
Identify opportunities to improve production efficiency through automation, workflow optimization, and AI innovation.
Stay up to date with advancements in Generative AI, multimodal models, creative technologies, and industry trends.
Requirements
3+ years of experience in Creative Technology, Digital Production, Creative Development, Design Technology, Innovation, or a related field.
Strong understanding of Generative AI technologies, prompt engineering, and multimodal content generation (image, video, text, and audio).
Experience working with AI creative tools such as Midjourney, Adobe Firefly, Runway, Flux, Stable Diffusion, OpenAI, Google Veo, Kling, or similar platforms.
Familiarity with AI workflow orchestration tools such as ComfyUI, n8n, Langflow, or similar automation platforms.
Understanding of creative production workflows, digital marketing, content creation, and brand management.
Knowledge of APIs, automation tools, and basic scripting (Python or JavaScript) to support AI workflow integration is preferred.
Strong problem-solving, communication, and collaboration skills with the ability to work across multidisciplinary teams.
Ability to balance creative thinking with technical execution in a fast-paced production environment.
Good to Have
Experience working in an advertising, creative, production, or digital agency environment.
Knowledg
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