Creative Strategist
Maven Clinic
| Company | Maven Clinic |
| Category | Design |
| Location | San Francisco |
| Remote | Remote |
| Employment | Not stated |
| Level | Mid |
| Salary | Not stated by the employer |
| Posted | 18 Jun 2026 |
| Last verified | 31 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
TIME 100 Most Influential Companies (2023, 2026)
Fortune Change the World (2024)
CNBC Disruptor 50 List (2022, 2023, 2024)
Fortune Best Workplaces for Millennials (2024)
Fortune Best Workplaces in Health Care (2024)
Fast Company Most Innovative Companies (2020, 2023)
Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
About the Role:
Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it.
The Creative Strategist serves as the connective tissue between data and production: the person who identifies what’s converting, understands why, and translates those insights into briefs that move metrics.
This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You’ll work closely with the Performance Marketing Manager and partner with Maven’s brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role becomes increasingly critical—differentiation now comes from strategy and message quality, not asset volume alone.
This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco.
As a Creative Strategist, you will:
Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage
Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale
Build and mai
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