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Creative Director

Fuku
CompanyFuku
CategoryDesign
LocationSingapore
RemoteOn-site (inferred)
EmploymentFull-time
LevelDirector
SalaryNot stated by the employer
Posted19 May 2026
Last verified30 Jul 2026
SourceEmployer career page (workable)
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Description
Creative Director - Product Visual Design Mission Overview - Lead the visual system for a white-label iGaming platform, focusing exclusively on product UI, visual systems, graphics, components, and design quality. - Deliver premium, clear, and scalable digital product experiences that support multiple partner brands and configurations. - Build a strong visual foundation adaptable across regions, themes, languages, and feature sets, ensuring cohesion and ease of implementation for product teams. - Guide a large creative team to raise the standard of product visuals and develop reusable design systems, templates, and assets for consistent, high-quality branded experiences. Key Responsibilities 1. The Creative Team - Lead, coach, and grow a team of approximately 20 designers specializing in UI, visual, graphic, and component design. - Establish clear creative routines, including design reviews, quality standards, ownership guidelines, and delivery checkpoints. - Develop design leads, strengthen team structure, and scale the creative function as product and partner needs expand. - Provide input on hiring, performance feedback, skill development, and long-term talent growth. - Foster a steady, low-ego team culture focused on craft, clarity, and product impact. 2. The White-Label Visual System - Define a product visual language suitable for multiple iGaming brands, partner setups, regions, and product surfaces. - Create and evolve a scalable design system covering color logic, typography, components, templates, modules, graphic rules, and regional adaptations. - Set creative direction for key product areas such as wallet, rewards, loyalty, missions, VIP experiences, home layouts, promotional entry points, and campaign surfaces. - Transform UX and product requirements into polished, reusable, and adaptable UI for diverse partner needs. - Apply modular design thinking to enable rapid reuse of complex product content without sacrificing consistency or visual quality. 3. The Premium Product Feel - Set the look and quality bar for in-product graphics, banners, icons, promotional tiles, key visuals, engagement modules, and reusable artwork. - Develop practical creative frameworks and asset libraries to enable fast, high-standard output. - Ensure coins, bonuses, rewards, levels, missions, and game-like elements are visually elevated, trustworthy, and commercially polished. - Maintain strong visual rhythm across brand skins, seasonal themes, market versions, and daily design output. - Keep work clean, layered, premium, and aligned with the broader product design ecosystem. 4. The Bridge From Concept to Screen - Collaborate closely with Product, UX, and Front-end teams to translate design ideas into usable product experiences. - Balance aesthetics, usability, technical feasibility, partner flexibility, and speed of implementation. - Guide engineering teams to accurately realize the creative direction in final screens. - Focus on product-facing design, platform visual experience, white-label adaptability, and scalable UI craft, not advertising or one-off marketing artwork. Required Experience & Skills Creative Craft - 8 to 15 years of experience in UI design, product visual design, digital product design, or related creative leadership roles. - Minimum 3 years leading medium to large design teams, including sub-teams or design leads. - Proven track record in building, launching, or scaling design systems for complex digital products. - Advanced proficiency with Figma, Photoshop, Illustrator, and modern design production workflows. - Strong judgment in product UI, including hierarchy, layout, interaction states, component logic, visual consistency, and scalable screen design. - Experience collaborating with front-end teams and understanding design-to-implementation processes. - Portfolio demonstrating strong taste, structure, visual polish, system thinking, and shipped product work. iGaming & Market Sensibility - Familiarity w
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