Job Opportunities API

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Creative Copywriter needed to join our team on a contract basis. The opportunity: We are seeking an exceptional and strategically minded Senior Long-Form Copywriter to join our dynamic, flexible team, embedded directly with a leading automotive client. This hybrid role is ideal for a seasoned wordsmith with a passion for the automotive industry, who excels at crafting compelling, insightful, and comprehensive narratives that educate, engage, and convert. You will play a pivotal role in shaping the client's brand voice and content strategy, translating complex automotive concepts and technical specifications into accessible, engaging, and benefit-driven copy. Working collaboratively within a cross-functional flex team, you will produce a diverse range of long-form content that supports the entire customer lifecycle, from initial research and discovery through to ownership and loyalty. What you’ll be doing: You are a highly motivated, self-sufficient, and top-tier Senior Long-Form Copywriter with a drive to create exceptional digital content for our automotive client. Your passion for storytelling and meticulous attention to detail push you to research deeply, synthesize complex information, and craft narratives that resonate with diverse audiences.           Strategic Content creation: Lead the development and execution of long-form content for the automotive client, including but not limited to: detailed vehicle feature pages, product guides, blog posts, thought leadership articles, whitepapers, case studies, evergreen content, email nurture sequences, and in-depth website editorial. Translate complex automotive technology, engineering specifications, and brand values into clear, compelling, and persuasive language that informs, educates, and drives action. Ensure all content aligns with the client’s brand guidelines, tone of voice, and overarching marketing and CX strategies. Work seamlessly with UX/UI designers, product managers, marketing strategists, and SEO specialists to ensure content is integrated, optimized, and effective across all touchpoints. Research & Insights: Conduct in-depth research on automotive industry trends, competitor offerings, target audience preferences, and emerging technologies (e.g., EV, autonomous driving, connectivity). Leverage customer insights, market data, and user research to inform content strategy and ensure relevance and impact. Collaborate with data and analytics teams to understand content performance and identify opportunities for optimization. Customer Journey & Conversion Focus: Map content to specific stages of the automotive customer journey (awareness, consideration, purchase, ownership, loyalty), ensuring each piece serves a clear purpose and moves the customer closer to conversion or stronger brand affinity. Integrate strong calls-to-action (CTAs) and conversion-focused language naturally within long-form narratives, balancing education with persuasion. Support UX/UI efforts by providing copy that enhances user experience and guides users eff