Copywriter
VML
| Company | VML |
| Category | Marketing |
| Location | Detroit |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 28 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . REQUIRED EXPERIENCE
A bachelor’s degree, English or writing emphasis preferred
Portfolio showcasing conceptual skills
One-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
Proficiency with Microsoft, Adobe Creative Suites
Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members
CORE SKILLS
A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows:
IDEATOR
Most certainly, a skilled iterator is needed. One that can work quickly and efficiently under duress of deadlines. One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]. Strategic direction can quickly change, and is often subjected to market conditions, and global/current events.
PERSISTENCE/STAYING POWER
As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected “tweaks & revisions” from the multiple layers of internal agency & client reviews.
ADAPTABILITY
No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients. For automotive retail copywriting is not just about the big idea. It’s also about the ability to create desire through the description and portrayal of features & benefits. And it’s most certainly often about creating a sense of urgency and a call to action.
Few, if any copywriting positions call for this disparate and unique combination of writing skills, in addition to subtleties of tone needed on different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns.
MULTI-TASKER
Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out. For the
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