Job Opportunities API

We are looking for a strategic yet highly hands-on Content Lead to own and drive our end-to-end B2B content strategy. This role is responsible for turning content into a genuine growth engine - building awareness, authority, and most importantly driving qualified leads . This role is all about content that drives results, rather than content for the sake of it. This is a fast-paced, scale-up role suited to someone commercially minded who thrives in execution, moves quickly, and knows how to use AI and modern content tools to produce high-quality output at speed. While LinkedIn is our primary channel, this role owns a multi-channel content ecosystem and has the freedom to experiment, innovate, and truly pioneer our content approach . You will have the opportunity to shape what we do in our sector — a space currently full of “same same” content — by introducing fresh formats such as webinars, video series, podcasts, and other untested channels, creating something unique and differentiated. Based full-time in Manila , this role works closely with Australian-based leadership (head of growth marketing and CGO), manages and mentors one direct report. Key Responsibilities & Duties Content Strategy & Leadership ·       Develop, own and evolve the B2B content strategy and roadmap , aligned to commercial objectives, lead generation targets, and brand positioning. ·       Translate business priorities into clear content themes, campaigns, and formats across the funnel. ·       Work cross-functionally with the broader Marketing team to ensure an integrated content strategy that aligns with campaigns, brand initiatives, and business goals. ·       Identify new content opportunities and channels (e.g. podcasts, thought leadership series, video, long-form assets) and lead experimentation. ·       Act as the internal authority on content performance, trends, and best practices. Content Execution & Production Alongside the Digital and Marketing Communications Specialist, work as a team to: ·       create and deliver high-quality content across multiple formats, including: o   LinkedIn organic content (primary channel) o   Website and SEO-led content (blogs, landing pages, pillar pages) o   Email content and nurture assets o   Case studies, sales enablement content, and thought leadership o   Video, webinar, and podcast-related content ·       Use AI tools and workflows to accelerate research, drafting, repurposing, and optimisation of content while maintaining quality and brand voice. ·       Ensure all content aligns with brand guidelines, tone of voice, and value proposition. ·       Maintain and manage content calendars, production schedules, and workflows. SEO/AEO & Distribution ·       Lead SEO-driven content planning in collaboration with internal stakeholders and external SEO/web agencies. ·       Ensure content is optimised for search intent, keywords, and performance. ·       Work closely with designers and agencies to bring content to life across channels. ·       Support content distribution strategies to maximise reach, engagement, and conversion. Performance, Insights & Optimisation ·       Track, analyse, and report on content performance including traffic, engagement, conversions, and lead volume & quality. ·       Use data and insights to continuously optimise content strategy and execution. ·       Test, learn, and iterate quickly - identifying what works and scaling high-performing content. ·       Utilise content to drive performance all through the sales funnel – from awareness to lead to nurture to sales to onboarding and beyond. Team & Stakeholder Collaboration ·       Manage and mentor a Digital Marketing & Communications Specialist , providing dire