Job Opportunities API

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life. Right now, we are looking for a Content Lead to lead our content roadmap for the Simple and Kova apps, with an important hands-on emphasis. You’ll elevate how millions of users experience guidance, coaching, and habit-building inside our apps. This is a high-impact role where content directly shapes activation, engagement, behaviour change, retention, and long-term outcomes for our users. Push the pace of innovation and build a healthier world with us! What You’ll Do: Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities; Partner closely with Product Managers and cross-functional teams to integrate content seamlessly into the product: onboarding, coaching, habit-formation journeys, interventions, copy and communication principles, workbooks and printable guides, content experiments, and content feature launches; This is a hands-on role, so you’ll be expected to produce and refine high-quality content yourself, together with a content manager: in-app articles, behaviour-change content, videos, scripts, guides, and social formats; Build and lead a lean, high-performing content function powered by AI-first workflows; Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation built around AI workflows; Use advanced photo/video editing capabilities and AI-enhanced tools to scale production, increase quality, and expand creative possibilities; Lead our short-form content strategy for in-app engagement, ensuring formats resonate across demographics; Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured content A/B tests; Ensure all content is inclusive, evidence-aligned, compliant, and grounded in behaviour science best practice. What We’re Looking For: 5+ years of experience in content strategy, content creation and production, and working closely with consumer product leadership; 1-3+ years leading a content team or function in a digital consumer environment; Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue; Strong analytical skills, comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation; Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows; Demonstrated success in delivering high-impact content for multiple age groups; Outstanding UX writing, editing, and storytelling abilities across formats (in-app, visual, video, long-form, educational); Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts; Ability to work fast, iterate frequently, and lead with both strategic clarity and hands-on execution; Bonus: experience in health, wellness, weight loss, habit formation, or coaching products. Perks and benefits: Competitive salary package commensurate with experience;