Content Growth Marketer
Gorgias
| Company | Gorgias |
| Category | Marketing |
| Location | Toronto |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Not stated |
| Salary | USD 99k |
| Posted | 5 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (ashby) |
Description
We believe conversations will become the #1 way to shop.
At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.
Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.
To win, we focus relentlessly on:
- Quality: conversations that feel authentic and on-brand.
- Experience: effortless shopping from chat to checkout.
- Re-engagement: personal, 1-1 dialogue instead of noisy marketing.
The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.
Join us to make Conversational Commerce real.
OVERVIEW
Content is changing. In the age of AI, everyone can produce content, so most of it blends together. This role exists to cut through that overload: to create content that stands out, and to get it in front of the right people across many channels.
We are hiring a Content Growth Marketer who gets creative with content and uses AI and technical skill to make things that are genuinely worth attention. You should have a strong point of view on how to win across SEO, AEO, and emerging AI workflows (AI ops and tools such as Profound and AirOps), and the instinct to place ideas where the next attention is.
You will not just make content, you will distribute it. You will own social as a channel, and partner with publishers and other partners to amplify the work far beyond our own domain. Technical SEO and schema knowledge is a strong nice-to-have, not a gate: we care most about creative range, judgment, and results.
WHAT YOU WILL OWN
- Turning content into a scalable, structured system instead of one-off assets
- Ensuring content is indexable, retrievable, and quotable by AI systems
- Bringing a creative, systems-level approach to content
- Bridging collaboration between DG and GTM
- Owning our AirOps + Profound stack end-to-end (AEO measurement, prompt sets, page-AEO scoring)
- Owning social as a channel end-to-end
- Distributing and amplifying content across channels, publishers, and partners
Three north-star metrics you'll own from day one:
1. Pipeline $ influenced by content
2. Total traffic growth, including AI-driven traffic
3. Share of Voice across AI answer engines, plus reach from social and partner amplification
(1) CONTENT STRATEGY & CREATIVE
- Bring original, creative ideas that stand out in a crowded, AI-saturated feed
- Partner with content and product marketing teams to create high-performing, intent-driven content
- Build topic clusters and authority around key themes
- Optimize existing content for both ranking and answer inclusion
- Define guidelines for AI-friendly, citation-worthy content
(2) ANSWER ENGINE OPTIMIZATION (AEO)
- Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
- Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
- Maintain Gorgias's ecommerce moat vs Zendesk on tracked topics; close gaps on generic support
- Drive citation diversification on off-domain surfaces AI engines pull from
- Optimize content for AI-powered search experiences (ChatGPT, Claude, Google SGE, Perplexity) using AirOps and Profound
- Structure content to be easily extractable for featured snippets, knowledge panels, and AI summaries
- Develop strategies for entity-based SEO and semantic search
- Implement and refine structured data (FAQ, HowTo, Product, etc.)
- Monitor brand visibility in AI-generated answers and zero-click environments
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