Job Opportunities API

Description Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making. About You We are looking for a commercially driven Communications Manager to support our communications function across both internal and external channels. This is a highly visible role, reporting into our Chief Marketing Officer. You will be responsible for supporting how the brand is seen externally, while also ensuring employees are engaged, informed, and aligned to the company’s vision and strategy. You will operate at both a strategic and hands-on level, delivering impactful communications in a fast-paced, culturally driven sports retail environment. Responsibilities Strategic Communications Managing a clear, integrated communications strategy that supports both short-term trading priorities and long-term brand positioning Translating business objectives, trading priorities and brand campaigns into compelling, consistent messaging frameworks Ensuring the TOV set by marketing is adhered to so there is consistency across all corporate and employee communications Providing proactive and reactive guidance to senior leadership on communications strategy, reputational risk, and messaging Regularly measuring and evaluating communication effectiveness, using insights to optimise engagement, reach, and impact External Communications & PR Managing the planning and execution of corporate PR and communications campaigns around product drops, brand activations, partnerships, and key retail moments Developing and nurturing strong relationships with key media, press, external agency partners and industry partners to maximise brand exposure Identifying and creating newsworthy storytelling opportunities that align with brand positioning and cultural relevance Supporting the brand’s press office function, ensuring timely, accurate and compelling responses to media enquiries Liaising with external PR and communications agencies, setting clear objectives, KPIs, and performance expectations Driving earned media coverage and improve share of voice within the sports and fashion retail landscape Supporting on crisis communications, including preparing holding statements, briefing leadership, and managing reputational issues in real time Collaborating closely with marketing, social and influencer teams to ensure joined-up campaign execution across paid, owned, and earned channels Internal Communications Designing and implementing an internal communications plan that connects colleagues to company purpose, performance and priorities Developing engaging content and formats to communicate: Business performance updates Strategy and organisational changes Key campaigns and trading moments Partnering with the People/HR team to deliver culture, engagement and employer brand initiatives Supporting senior leaders in crafting and delivering clear, authentic and impactful messaging to employees Ensuring consistent communication flow between our Stores, Head Office and DC teams Continuously evolving internal channels (intranet, email, events, video, etc.) to improve reach, clarity and engagement Act as a trusted support to the executive team, influencing decisions through communications insight Balance project planning with hands-on delivery in a fast-moving retail environment Skills/Experience Proven experience operating in a communications management role Strong background in retail, fashion, sports or consumer brands Demonstrable success in delivering impactful PR campaigns and internal communications plans Experience managing brand reputation and handling crisis communications Ability to work cross-funct