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Brand Manager

LUXASIA
CompanyLUXASIA
CategoryMarketing
LocationTaguig
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted10 Apr 2026
Last verified30 Jul 2026
SourceEmployer career page (workable)
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Description
LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.  Why Join Us  At LUXASIA, we believe there is beauty within every talent – that is you.  We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.  With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?   #LI-RD1 Requirements The Brand Manager plays a key role in driving the success of assigned brands within LUXASIA by developing and executing brand strategies, ensuring market competitiveness, and driving sales and profitability. This role collaborates closely with cross-functional teams and other stakeholders to enhance brand positioning, implement marketing initiatives, and optimize brand performance in line with business objectives. This position may or may not include direct people management responsibilities but will involve working with internal and external stakeholders to deliver key brand and business goals. Main Roles and Responsibilities Core Brand & Strategic Capabilities Strong capability in brand storytelling and brand equity building, with the ability to translate brand DNA, heritage, and product narratives into compelling consumer-facing campaigns across digital, retail, and experiential touchpoints. Proven experience in premium and luxury brand positioning strategies, ensuring consistency with global brand guidelines while adapting execution to local market insights and consumer behaviors. Deep understanding of luxury consumer behavior, including purchase drivers, prestige expectations, emotional engagement, and the role of exclusivity, craftsmanship, and storytelling in driving brand desirability and loyalty. Background in fragrance, boutique brands, luxury beauty, or luxury retail marketing, with hands-on exposure to premium brand launches, portfolio management, and high-touch consumer engagement strategies. Brand Strategy and Planning Partner closely with the Business Manager to develop and execute brand strategies that build long-term brand equity while delivering commercial results, especially within premium/luxury segments. Leverage market trends, consumer insights, and competitive analysis to refine brand positioning, storytelling frameworks, and activation priorities. Translate global brand strategies into locally relevant plans that resonate with luxury consumers across omnichannel touchpoints. Define, track, and optimize key brand equity, awareness, engagement, and commercial KPIs. Brand Marketing, Communications and Execution Lead the development and execution of high-quality brand campaigns, digit
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