Brand Immersion Program Specialist
Scout Motors
| Company | Scout Motors |
| Category | Marketing |
| Location | Charlotte |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 26 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.
But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.
At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.
Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now! What you’ll do
The Brand Immersion Program Specialist is the experiential storyteller and program owner behind Scout Motors' most immersive learning moments. This role equips Sales and Support teams with the product expertise and brand fluency needed to deliver exceptional customer experiences — translating Scout's heritage, product depth, and EV innovation into compelling, customer-facing narratives.
This role owns the end-to-end design, execution, and evolution of Scout's flagship Brand Immersion Program at the Experience Center in Blythewood, SC, including an on-track drive experience and the fleet that powers it. Through facilitation, coaching, content development, and experiential program management, the specialist drives consistent brand messaging, product launch readiness, and continuous performance improvement across every customer-facing channel — while becoming a recognized expert in the long and proud heritage of Scout as a brand and a company.
Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:
Brand Immersion Program Ownership · Blythewood Experience Center
Design, execute, and continuously improve Scout's Brand Immersion Program, anchored at the Experience Center in Blythewood, SC.
Lead the coordination and delivery of experiential learning, including the on-track drive program and hands-on vehicle experiences.
Manage the operational readiness, scheduling, maintenance coordination, and utilization of the program's vehicle fleet.
Recruit, onboard, schedule, and quality-manage contract drive coaches; serve as the primary point of accountability for their performance and brand alignment.
Define program standards, facilitation playbooks, and safety protocols that elevate immersive brand storytelling through experience.
Partner with Facilities, Legal, Risk, and Vehicle Operations to ensure safe, compliant, and premium guest experiences.
Measure program effectiveness and iterate to improve engagement, knowledge retention, and brand affinity.
Tra ining Delivery & Facilitation
Develop and deliver training on new products, features, and brand messaging.
Deliver engaging, brand-aligned sessions across instructor-led (ILT), virt
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