Brand Director
ATOMS Careers page
| Company | ATOMS Careers page |
| Category | Marketing |
| Location | Los Angeles |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 2 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who we are
Atoms is building the machines that power the next era of progress.
Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.
Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.
This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.
We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.
If you want to work on hard problems with real-world impact, join us.
About the Role
We're looking for a Brand Director to own how the world experiences Atoms and its family of products; Otter, CK, Picnic, Lab37. You'll set the brand strategy, build the narrative and visual system, and make every touchpoint feel like one company with a clear point of view across a portfolio defining the future of restaurant technology. You'll define how Atoms shows up for the people who run restaurants and for the enterprise buyers who bet their operations on us, and you'll build the reputation that makes each of our products easier to trust and easier to sell.
The ideal candidate pairs sharp creative judgment with commercial discipline. You think in systems - voice, identity, messaging architecture - but you're just as comfortable in the weeds of a campaign or a landing page. You know how to build a brand that means something to a busy operator and an enterprise decision-maker at the same time, and you can prove that brand investment moves the business. You've built the function, led the team, and raised the bar on the work and you're energized by doing it across three growing businesses at once.
What you'll do
Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
Develop the systems and templates (brand deck guidelines, asset libraries) t
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