B2B Performance Analyst (1 year contract)
WPP Production
| Company | WPP Production |
| Category | Data & Analytics |
| Location | Singapore |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Entry |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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This is a 12-month contract role based onsite at a telecommunications client’s office.
Summary of the role: This role focuses on developing and executing data-driven performance marketing strategies across various digital channels to drive customer acquisition and maximize ROI for SMB products. The individual will manage and optimize paid advertising campaigns, analyze performance data, conduct A/B testing, and collaborate with internal and external teams to achieve sales goals.
Roles and Responsibilities:
Develop and execute performance marketing strategies across various digital channels to drive acquisition for SMB products and services
Manage and optimize paid advertising campaigns to maximize ROI and achieve KPIs
Keep abreast of new media, digital marketing tracking trends and implement tools to track the effectiveness of our digital marketing campaigns
Conduct market research and competitive analysis to identify growth opportunities
Collaborate with the creative team to develop compelling ad creatives and landing pages
Monitor and analyze campaign performance data, providing regular reports and insights
Implement A/B testing and other optimization techniques to improve campaign effectiveness
Work closely with media agency to deliver against the sales goals
Work closely with the internal teams to ensure alignment and support for campaign objectives and lead generation
Manage allocated marketing budgets for various campaigns and activities
Ideal Skills/ experiences:
Bachelor's degree in Marketing, Business, or a related field
Proven 3-5 years experience in performance marketing, preferably within the SMB sector or within a media agency
Strong analytical skills and proficiency in using marketing analytics tools
Excellent communication and collaboration skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Advanced knowledge of digital marketing platforms and tools
Creative thinker with a passion for driving results and continuous improvement
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