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B2B Graphic Designer Performance Marketing Design | Static Ad Creatives | LinkedIn Ads | Google Display | Meta Ads | Remote Position Type: Full-Time, Independent Contractor Location: Remote Working Hours: U.S. Eastern Standard Time (EST) About the Role At Pavago, one of our clients is hiring a B2B Graphic Designer to create high-performing static ad creatives that drive engagement, clicks, and conversions across digital advertising platforms. This role is ideal for a designer who understands how to transform go-to-market messaging, campaign strategy, and Ideal Customer Profiles (ICPs) into compelling visual assets that capture attention and support measurable marketing performance. You’ll collaborate closely with marketing and growth teams to design creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms while continuously iterating based on campaign performance and testing insights. If you enjoy designing with performance in mind—not just aesthetics—this is an excellent opportunity to make a direct impact on demand generation and business growth. What You’ll Own Ad Creative Design Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms. Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts. Produce multiple creative variations for A/B testing across headlines, imagery, layouts, and calls-to-action. Create assets in multiple dimensions and formats optimized for each advertising platform. Maintain brand consistency while tailoring creatives to different target audiences and campaign objectives. Creative Strategy & Collaboration Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign goals to inform creative direction. Collaborate with marketing and growth teams to align creative assets with campaign objectives. Participate in brainstorming sessions and contribute fresh creative concepts. Review campaign performance insights and continuously refine creative assets based on results. Balance creativity with performance-focused design decisions. Creative Production & Workflow Manage multiple design projects while maintaining quality and meeting deadlines. Build and maintain organized libraries of templates, assets, and brand materials. Develop scalable design systems and repeatable creative frameworks. Leverage AI-powered design tools to accelerate ideation and creative workflows. Ensure final deliverables meet quality and platform specifications. Requirements Must-Have Qualifications Experience 3+ years of experience creating B2B advertising creatives for digital marketing campaigns. Strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar advertising platforms. Technical Skills Expert proficiency with: Adobe Photoshop Adobe Illustrator Adobe InDesign Canva Strong ability to translate marketing strategy and messaging into high-performing visual designs. Understanding of B2B advertising psychology, including: Messaging hierarchy Visual attention CTA placement Conversion-focused design Familiarity with AI design tools such as: Midjourney Adobe Firefly ChatGPT Similar AI-assisted creative tools Nice-to-Have Experience working with performance marketing or demand generation teams. Familiarity with advertising performance metrics such as: CTR CPC Conversion Rate Experience creating motion graphics or animated advertising assets. Background in SaaS, technology, or professional services marketing. Experience using project management platforms such as ClickUp, Asana, or Notion. What Makes You a Strong Fit Strong understanding of performance-driven creative design. Excellent visual storytelling and layout skills. Ability to balance creativity with measurable marketing outcomes. Highly or