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Oversee the scaling of a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences. ABOUT THE JOB As Assistant Vice President of Design, you will lead the evolution of AT&T https://www.att.com’s product design strategy across digital and physical experiences for AT&T’s consumers. This role is responsible for overseeing and scaling a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences. You will foster a culture of creativity, experimentation, and operational excellence, ensuring design is a strategic driver of innovation and business impact. This role requires a hands-on leader who can inspire teams, influence cross-functional partners, and translate customer insights into transformative product experiences. WHAT YOU’LL DO PRODUCT DESIGN LEADERSHIP - Define and drive a user-centered design vision that aligns with AT&T’s product strategy and customer promise. - Ensure every product interaction is purposeful, elegant, and inclusive, grounded in modern design principles. RAPID PROTOTYPING & INNOVATION - Build a culture of experimentation through rapid prototyping, iterative design, and cross-functional ideation. - Establish tools and workflows that enable fast concept validation and reduce time-to-market. - Use prototypes to align stakeholders, validate ideas, and accelerate product development. SERVICE DESIGN & JOURNEY ORCHESTRATION - Champion service design practices to orchestrate seamless customer journeys across digital and physical touchpoints. - Collaborate with CX, operations, and product teams to identify friction points and design end-to-end service experiences. - Apply systems thinking and journey mapping to align design efforts with business outcomes. INDUSTRIAL DESIGN INTEGRATION - Partner with hardware, retail, and packaging teams to ensure physical product experiences reflect AT&T’s brand and design standards. - Align industrial design with digital interfaces to create cohesive, multi-sensory experiences. PRODUCT OPERATIONS & DESIGN ENABLEMENT - Build and scale design operations that support tooling, rituals, and workflows for high-velocity teams. - Implement metrics and feedback loops to measure design impact on customer satisfaction and business KPIs. - Ensure design teams are equipped with modern tools and agile collaboration practices. CROSS-FUNCTIONAL COLLABORATION - Partner with product, engineering, marketing, and research to deliver cohesive, customer-centric solutions. - Influence executive stakeholders by articulating the strategic value of design and its role in driving growth. - Collaborate with external agencies and partners to extend design capacity and bring fresh perspectives. TEAM LEADERSHIP & TALENT DEVELOPMENT - Build, inspire, and retain a world-class team of designers, researchers, and strategists, fostering a culture of innovation, accountability, and continuous improvement. - Foster a culture of innovation, accountability, and continuous improvement within the product organization. - Act as a mentor and servant leader, empowering team members to develop their skills, set long-term visions, and achieve exceptional results. WHAT YOU’LL BRING - 15+ years of experience in customer experience, product design, or UX leadership roles, with at least 7 years managing multidisciplinary teams. - Proven track record of launching and scaling successful, customer-facing products that deliver measurable business impact. - Expertise in design strategy, design operations, and journey orchestration across digital and omni-channel environments. - Deep knowledge of full-stack design disciplines, including UX research, interaction design, service design, and production design. - Proven leader in product design with experience across UX, service, and industrial design disciplines. - Deep expertise in interactio