Job Opportunities API

ABOUT THE JOB The ACLU seeks applicants for the full-time position of  Associate Director, Web Strategy in the Communications & Marketing Department of the ACLU’s National office in New York, NY.  This is a  hybrid role  that has in-office requirements of two (2) days per week or eight  (8) days per month. This is a 1-year term-limited position. The ACLU Marketing & Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU’s work. Through our messaging, engagement with newsmakers, our written and social content, branding, and visual identity, we encourage support for the ACLU and help to create a more perfect union.    WHAT YOU'LL DO   Reporting to the  Director of Web Strategy , the  Associate Director, Web Strategy will be responsible for representing the Web channel in the Communications & Marketing Department’s planning and execution of omni-channel communications and marketing campaigns. Campaigns may be focused on delivering talking points on cases and legal actions, prompting digital advocacy actions, cultivating awareness of the ACLU, providing critical resources to organizers and vulnerable communities, mobilizing event attendance or in-person engagement, driving fundraising performance, or responding to rapid response contexts.   Working in close collaboration with the Strategic Communications team within the Communications & Marketing Department, the Associate Director, Web Strategy will lead collaborative UX discovery processes to clearly identify campaigns’ target audiences and goals, then align on the most optimal UX and content strategies to meet those goals within time and scope constraints.   The Associate Director, Web Strategy will oversee a Digital Producer, interface with internal creatives, and engage vendors to produce content for campaigns, and ultimately execute the tactics and strategies that ladder up to and advance department goals. YOUR DAY TO DAY DIGITAL CONTENT STRATEGY & PRODUCTION    Provide strategic recommendations, guidance, and insights within the Communications & Marketing and National Policy & Advocacy departments that inform decision-making and drive digital success.   Partner with Communications Strategists and National Policy & Advocacy team members to craft UX and content strategies that will advance programmatic goals and drive performance metrics (e.g., digital advocacy actions, email/volunteer signups, donations, event registrations, toolkit downloads).   Leverage IA and UX expertise to adapt campaign talking points and communications plans into content plans for web properties, to drive performance and advance programmatic Communications priorities.   Collaborate with Social, Paid, and Digital Campaigns (email/SMS) teams to align on optimal cross-channel strategies in integrated campaigns, inclusive of: mapping cross-channel user journeys; coordinating tracking/attribution and reporting needs; producing landing pages to support other channel teams’ tactics; providing suggestions for leveraging web properties or content; and coordinating efficient creative production processes.   Build and scale Web communications plans and operational procedures, to increase the volume and effectiveness of Web communications, from both SEO/AEO and on-site engagement perspectives.   Partner with the Director of Web Strategy and Technology Department teams to identify use cases and draft requirements for new web features, UX/IA improvements, and bespoke digital engagement