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Associate Director, Retail Brand Marketing & Public Relations    Position Overview:   Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.   Key Responsibilities:   Public Relations & External Communications:   Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission   Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage   Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting   Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions   Brand Leadership:   Partner with senior leadership to define and communicate brand positioning that resonates with target audiences   Develop and maintain consistent, compelling brand messaging across all consumer touchpoints   Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity   Create engaging PR materials, press releases, and content that support both retail and PR initiatives   Retail Brand Strategy & Experience:   In partnership with the VP of integrated marketing and Director of Visual Merchandising, serve as a key contributor in developing and articulating a comprehensive retail brand marketing strategy aligned with overall business objectives   Lead the activation of brand marketing initiatives in prioritized physical showrooms, including the successful launch of new showrooms.   Operational Management:   Develop and manage budgets for both retail marketing and PR, ensuring optimal allocation of resources   Monitor campaign performance, measure key indicators, and provide insights for continuous improvement   Foster a culture of creativity, innovation, and accountability within the marketing department   Lead and mentor team members, providing guidance and development opportunities   Qualifications:   7-10 years of experience in brand marketing and public relations, with significant experience in a D2C retail environment   Proven track record of developing and leading retail brand executions at scale   Established media relationships and successful PR campaign history   Experience working with premium or luxury brands in an omnichannel environment   Exceptional strategic thinking, problem-solving, and analytical skills   Experience identifying and successfully executing celebrity, influencer and brand partnerships    Outstanding written and verbal communication abilities   Robust leadership skills with the ability to inspire and guide cross-functional teams   Ability to effectively balance multiple projects simultaneously in a fast-paced environment   Commitment to respect and inclusion in the workplace   Passion for sustainability, ethics, and social responsibility   Bachelor's degree in Marketin