Associate Data Analyst, Marketing
Headspace
| Company | Headspace |
| Category | Uncategorised |
| Location | Remote - United States |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 22 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About the Associate Data Analyst, Marketing at Headspace:
Headspace is on a mission to improve the health and happiness of the world. Our marketing team drives growth across both direct-to-consumer subscriptions and B2B partnerships with employers, health plans, and strategic partners. Behind that growth is a real measurement challenge: multiple acquisition channels, a mobile-first attribution landscape, a rich lifecycle program, and partners who each need their own view of the numbers.
The Associate Data Analyst, Marketing supports the Data Team's work with the marketing org, helping build and maintain the reporting, dashboards, and analyses that inform day-to-day decisions. You will work under the guidance of senior analysts to execute well-defined measurement and reporting tasks, building your skills toward greater independence over time.
What you will do:
Measurement & reporting
Maintain and update existing marketing metrics dashboards and reports (signups, CPA, engagement, retention) under the direction of senior analysts.
Support defining campaign KPIs and instrumentation needs, with guidance on approach and review before execution.
Assist in monitoring campaign activity against downstream business signals (engagement spikes, care utilization, conversions), flagging anomalies to senior team members for interpretation.
Experimentation support
Support experiment set-up — test configuration and QA checks — under the direction of a senior analyst leading the design.
Prepare post-mortem data summaries (what happened) for senior analyst review; strategic recommendations remain senior-owned.
Acquisition & paid media analytics
Support LTV data pulls and channel-level reporting under senior analyst direction.
Partner with Product on the “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow, and help translate results into a usable self-reported attribution signal.
Lifecycle & retention analytics
Analyze trial-to-paid conversion, engagement, churn, and reactivation metrics, with guidance from senior team members as needed.
Work with CRM / lifecycle data structures (e.g., Braze) to support journey and funnel analysis.
What you will bring :
Required Skills:
2+ years in marketing, growth, or product analytics, or a comparable quantitative role.
Strong Tableau and SQL skills, and comfort working directly in a data warehouse.
Working familiarity with a product analytics platform (Amplitude or similar).
Marketing-metrics literacy — open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts.
Care and rigor when handling sensitive member and health-related data.
Preferred Skills:
Exposure to A/B testing fundamentals and experiment QA.
Experience with Braze or a comparable CRM / lifecycle marketing platform.
Background in subscription, consumer app, or digital health businesses.
Location: This role is open to candidates across the US. Candidates must permanently reside in the US full-time.
If your primary residence is in the greater San Francisco Bay Area, this role follows our hybrid model, with 3 days per week in office to support in-person collaboration. Your recruiter will share more details.
Pay & Benefits :
The anticipated new hire base salary range for this full-time position is $100,800-$140,000 + equity + benefits.
Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your loca