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Assistant Brand Manager

LUXASIA
CompanyLUXASIA
CategoryMarketing
LocationBangkok
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted31 Oct 2025
Last verified3 Aug 2026
SourceEmployer ATS (workable)
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Description
Primary Objective:  Be responsible for P&L and budgets for own brands.  Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).  Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).  Specific Accountabillity    Numerical Objective:  Achievement and accountability for individual brand targets – up to profit contribution level for each brand.   Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.    Marketing:   Develop brand specific marketing calendar.   Conceptualize, plan, and ensure timely implementation of launches, promotions and brand   specific animations, consumer events.   Develop and provide marketing collaterals (i.e., POS displays etc).   Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.   Devise customer retention programs and CRM brand-specific activities to drive brand sales.   Accountability and tracking for the brands’ Advertising & Promotional Expenditure.    Inventory:  Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.   Stock forecasting on new and existing products (including GWPs) of brand responsible.   Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.    Distribution:   Work with sales team to provide support to garner entry into alternative distribution channels.     PR:  Develop strong and good working relationship with the media journalists   Conceptualize, plan and implementation of PR launches.   Conceptualization and implementation of PR kits, releases etc.   Compilation and valorization of press coverage by brand – especially on key launches and animations.    Division Management:  Provide leadership, guidance and direction for team members towards building and   strengthening internal department structure.    Others:  Able to react to change productively and handle other essential tasks as assigned.   To have a strong and good working relationship with the principals.   To have a strong and good working relationship local internal team and regional team Requirements Female or Male, age over 30 years old / Thai nationality   Marketing or Sales experience in beauty industry will be an added advantage   Strong presentation and communication skills   Marketing type, initiative, dynamic, highly committed and result-oriented   Experience in marketing budget planning and P&L analytical   Pleasant and Mature personality, well organized and hardworking style   Good at problem solving, quick to respond and able to work outside when needs   Excellent, proven interpersonal, verbal and written communications skills   Excellent computer literacy in MS-Office (Word, Excel, Power Point)   Fluent in English language skill      Education Level:  Bachelor Degree or Higher in Marketing, or related field  Specific Training/ Skills/ Knowledge Required:  e.g. people management, computer literacy, retail know-how, marketing techniques, etc.   Marketing principle   Brand Management    General Temperament:  e.g. numerate, literate, verbal communication, conceptual, etc.  O
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