Analytics Manager
VML
| Company | VML |
| Category | Data & Analytics |
| Location | London |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 8 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who we’re looking for:
We are looking for a n Analytics Manager to work within the VML Data team. The Analytics Manager will lead a team of analysts who will be responsible for analys ing data to deliver value through understanding our clients’ data and the performance of marketing activities. Working closely with the wider analytics and data team you will be responsible for determining the prioritisation of projects, based on expected value to the business, and identify the best resource to work on each project based on skills and specialities.
Role Overview:
As an Analytics Manager, you will be responsible for the development and delivery of measurement and insight projects across various marketing activities and work with data strategists and consultants to answer business questions, ultimately ensuring that we are making best use of available data to deliver against the client vision.
On a day-to-day basis you will lead across all analysis projects, ensuring the final delivering is to a high degree of accuracy. You will mentor and manage a diverse group of analysts, inspiring and reassuring them, ensuring they are confident in their work and delivering to the optimal level
This is predominantly a technical role grounded in web analytics data, so you should be experienced in handling large data sets and a variety of web analytics tools. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.
What you’ll be doing:
Manage a team of analysts to deliver the optimal quality of work
Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI
Design, manage, and deliver end-to-end analyses aimed at helping Marketing to optimise across the funnel
Manage all workloads and allocate projects based on skills and capabilities, ensuring all in the team are learning new skills
Oversee the delivery of measurement and effectiveness projects, including da
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